When you begin
dressing your home for success, simply make it attractive, inviting, and
pleasant to prospective buyers. Remember—you are competing with model
homes.
First Impression -- the approach
A pleasing exterior appearance is essential for that
critical first impression and will “show off” your property to its
best advantage if this impression is a positive one.
House numbers and the mailbox are the first things
prospective buyers will see when they drive down your street looking for
your house. A touch of paint will do the trick.
Your yard immediately reflects the condition of the
interior of your property. Are shrubs overgrown? . . . Is there oil on
the driveway? . . . How does the grass look? . . . Do beds need weeding
and mulching? See your house through an individual observer’s eye.
We have great spring, summer, and fall climates;
therefore, outdoor activities are important—people enjoy their yards.
Mow and edge the lawn and keep it green by fertilizing and seeding—even
consider sodding if necessary. Be certain that the trees are trimmed so
the house can be seen from the street. Add charm with a few well placed
blooming flowers—along a walkway, in a pot by the door, or in cheerful
window boxes. Weed and mulch beds. Strive for the
"yard-of-the-month” look.
Clear the area of toys, bicycles, garden tools,
building supplies, unused parked cars, pet droppings, and leaves. If you
don’t see it in a model home yard, don’t have it in your yard.
These things add to the “curb appeal” of your
home. Remember—if buyers don’t like the outside (from the picture or
in viewing the real thing), they will simply pass by and drive
elsewhere!
Exterior of house
Paint is your best improvement investment for
increasing the return on your money! Fresh paint makes the whole house
smell clean and look neat. If your house has chips, exposed wood, looks
faded, or has outdated colors, it will probably be worthwhile to paint.
Choose a neutral color . . . white, cream, light gray . . . with
contrasting shutters and door of black, rich brown, medium gray (careful
that the gray is not blue-based). Look around at model homes in a
neighborhood with homes of a higher value for ideas. At the very least,
ALWAYS paint the front door and trim. Every prospective buyer will stand
there waiting to enter.
A good pressure wash may suffice for the exterior
surface. Replace rusted or torn screens. Remove mildew or moss from
walls, sidewalks, and wooden decks with bleach and water or a commercial
cleaner. Rid driveway of grease stains with kitty litter or a chemical
solvent.
Clean windows—inside and outside.
Easy access . . . a must
Top-selling agents will NOT show your home without
easy access to the key. The greatest way to have your house available
and accessible for showing is to have a key handy in a LOCKBOX attached
on or near your front door.
Interior—pleasant aroma
Think of prospective buyers as your guests and
prepare your home’s
interior
accordingly.
Probably the first impression of
the interior will be the aroma
of cleanliness—or lack of it!!! A squeaky clean house will
sell faster and net many more dollars. People can be turned off by the
slightest unpleasant odor. Pay special attention if you have a dog, a
cat, a young child in diapers, or a smoker in the house. You may not
notice these smells; but, believe me, your buyers will!
The aroma of baking bread, cookies, or pies is
pleasant; but you would want to avoid cooking cabbage, fish, liver,
onions, or garlic. Many people associate strong, spicy odors with
uncleanliness. Freshen the kitchen by grinding a lemon or apple through
your blender and the garbage disposal. Sweeten the refrigerator with a
new box of baking soda and scrub the inside with baking soda and water.
Eliminate clutter
The way you live in a home and the way to sell a home
are two entirely different propositions. If
you are moving, why not get rid of old junk now so that your
house will appear larger?? More spacious?? Look carefully room by room
and pack up 30 percent of the accessories and consider it advanced
packing. Think back to model homes you have
visited. Compare their countertops,
their coffee tables, end tables with yours. Enough said?
As you pack up these items, box, label, and stack them
neatly in your garage—floor to ceiling. Go ahead and pack collections
and family photos you have displayed. With your personality in evidence,
buyers find it difficult to “mentally move in.”
Pack away any items you don’t absolutely need from
cabinets and closets to create the perception of roominess. Keep only a
week’s supply of linens and stack them neatly.
Remove out-of-season clothes from closets and pack
them for storage in the garage. Arrange everything neatly—for the
appearance of roominess.
Take another look. Are the rooms still cluttered?
Perhaps removing an extra chair, a side table, or a gigantic sofa would
be an option.
Carpet or flooring
Is the carpet or flooring worn, stained, outdated?
Would a good cleaning be adequate, or should you consider investing in
replacement. A light, neutral color makes rooms look larger and cleaner.
A new rough-textured welcome mat will help to keep your floors cleaner
during showings.
Interior walls
Fresh paint represents a modest investment in time and
money and will add dollars to your final selling price. Choose light,
neutral colors for greatest appeal—flat latex paint for walls except
kitchen and baths where you will need semi-gloss. Wood trim would also
need semi-gloss.
KITCHEN and BATHS can make your sale
Launch a “clean kitchen and bath” campaign.
Everything should sparkle—sink free of dirty dishes, appliances wiped
clean inside and outside, counter tops clean and uncluttered, floors and
baseboards cleaned, fixtures in bath sparkle, designer towels on
display. A litter box in the shower will make that area mentally “off
limits” to non-cat lovers. Imagine that you are competing for the GOOD
HOUSEKEEPING SEAL.
Storage areas
If you have an attic, you may consider emptying it to
display the full value of this much appreciated but often neglected
storage space. Clean and brighten the basement with light paint and
large wattage light bulbs.
GARAGE—the champion catch-all of every
house!
Cleaning oil stains from the floor and applying a coat
of paint will make a great difference. As you
return things to the area, pack everything that you won’t absolutely
need. Stack these boxes and those you have packed from the house so that
everything looks neat and organized. In the process, dispose of any of
the things you no longer use and don’t intend to move with you.
Lastly—RENOVATIONS
The old adage that the most important consideration in
real estate is Location, Location, and Location applies equally when it
comes to renovations to property you plan to sell. A poor location
diminishes the value of nearly every improvement—the more undesirable
the location, the less likely that improvements will benefit the sale.
One renovator spent $25,000 gutting and rebuilding a
rundown home in an older part of the city. Normally, that’s a fine
idea; but the house happens to be on one of the busiest north-south
streets in the city—and the only renovation for several miles in
either direction. After six months the renovator’s ads took on a
distinctly desperate tone. When he eventually sold, he indeed lost
money. Follow a general rule of avoiding renovations which make your
house the most expensive in your area. You or your tenants will reap
the benefits, but the price you receive when you sell will likely be
dragged down by the neighborhood
. . . it won’t reflect your added investment.
Specifics—
Bathroom. Improving and modernizing an
existing bathroom or adding an additional one will be a wise investment.
It is easy and inexpensive to change the wall paper and add trendy
plumbing and lighting fixtures. Recaulk the tub and shower and repair
leaky faucets.
Kitchen. Modernizing cabinet and counter
space to accommodate paraphernalia of the 90’s will certainly boost
marketability.
Light. Openness and light get top
billing from brokers and professional renovators. Skylights, sliding
patio doors, and enlarged windows enormously increase salability. “We
get as much space as possible out of a home,” stresses one successful
renovator whose sole business is buying then gutting, rebuilding, and
reselling older homes.
Fireplace. This also gets top marks.
Those in older homes may need to be rebuilt or reopened.
Attics. Opening unused attic space to
create either a loft-type study or a high ceiling on the second floor is
an option in some homes.
Extra bedroom. This is important,
particularly in a two-bedroom home. It is likely to raise the market
value of your home above the cost of making the addition.
Other choices might include adding a garage, cleaning
the sooty brick facade, adding a vaulted ceiling upstairs. Whatever you
decide about renovations, consider carefully if your sole objective is
to increase marketability—value of property and also salability. If
this is the case, determine whether the cost will justify this end.
Ready to show!!
When an appointment has been made to show your house,
“set the stage” with these hints.
During the day, leave all curtains and blinds open as
well as have lamps on if the day is cloudy. In the evening, close
blinds, curtains, and drapes and have lamps on. Dimmer switches are very
effective lighting tools. A house that is light and bright has great
appeal. Temperature should be comfortably warm in winter and cool in
summer.
TVs off—put on soft background music.
Add special accents that make your house appear
comfortable and inviting. An open cookbook on the counter, flowers in a
vase.
Now that you have “set the stage,” plan to be away
when your realtor has an appointment to show your house—take children
and pets with you. Prospective buyers are usually more comfortable
probing into closets and storage spaces when the owner is not present.
Be sure that all doors are unlocked—you have nothing to hide.
Don’t be overwhelmed by all of these pointers.
Choose those which will be most helpful to your particular situation. If
your agent offers advice, don’t be offended because the suggestions
are given to expedite the sale of your house and to increase the profit
to you.